I was listening to a marketing seminar not too long ago, when the
presenter “leaked out” that he was using PPV marketing and getting an
incredible return in investment from it. At first I thought he’d said
“PPC” and concluded that anyone getting such a good return from pay per
click must have bottomless pockets!
So I dug a little deeper and discovered that PPV isn’t just some rehashed marketing technique make to look new – it really IS new. PPV stands for “pay per view” marketing and it combines all the benefits of pay-per-click marketing – like getting laser-focused traffic that’s eager to buy and ready to take action – without all the extra hoops to jump through like “quality scores”, bidding wars and underperforming keywords.
So I dug a little deeper and discovered that PPV isn’t just some rehashed marketing technique make to look new – it really IS new. PPV stands for “pay per view” marketing and it combines all the benefits of pay-per-click marketing – like getting laser-focused traffic that’s eager to buy and ready to take action – without all the extra hoops to jump through like “quality scores”, bidding wars and underperforming keywords.